JroyceCreates — UGC Creator
John in the water with his two kids in life jackets, snowy mountains behind John cooking on a live TV morning show set John wake surfing on a Central Texas lake

Food · Outdoors · Real life

Austin born / Chef / Dad of two

John Royce Pennington

I'm a husband, dad of two, and brand-new golden retriever owner, born and raised in Austin. I spent 20+ years in restaurants, I've done plenty of live cooking demos, and I know my way around tools, gear, and products that have to work in real life. I make UGC video and photos that show them that way.

3 restaurantsco-owned
EPA 608certified, HVAC and refrigeration trained
TV cooking segmentslive demos on local morning shows

Video samples

See it in motion.

Short-form video shot on real days, in a real kitchen, truck, and backyard.

1:05
Plays here

Is Rudy's worth the hype?

Food review / A chef's honest take

0:44
Plays here

DJI Mic Mini unboxing

Unboxing / Audio test

John talking to camera in front of a brick wallRequest full clip0:28
On request

Meet John

Creator introduction

John in his truck holding a bottle of ION AC+ waterRequest full clip0:23
On request

ION AC+ product take

Review-style video

Close-up of a stingray pattern on a Howler Bros shirtRequest full clip0:14
On request

Howler Bros details

Apparel detail reel

The Rudy's review and DJI Mic Mini unboxing play right here. Tap any other sample to request the full file by email. Product names identify the subjects; no brand partnership is implied. New samples are added as they're shot.

Selected photography

The kitchen. The yard. Everyday life.

Product stills shot where the product actually gets used.

John smiling and holding a pouch of Grüns superfood greens gummies

Grüns in hand

Family pick / Creator-on-camera still

Four-frame collage of plated restaurant dishes and a menu

From the kitchen

Food stills / 4-frame collage

STIHL string trimmer resting on cut firewood

STIHL outdoors

Yard gear / Product still

PENN Pursuit IV fishing reel on a log

PENN Pursuit IV

Fishing gear / Product still

ION AC+ water bottle on a rock outdoors

ION AC+ outdoors

Hydration / Product still

Dr. Squatch deodorant standing on a wooden table outside

Dr. Squatch in context

Personal care / Product still

Grüns daily nutrition packs on a stone counter

Grüns product set

Wellness / Product still

Independent creator samples. Product names identify the subjects; no brand partnership is implied.

What I create

Five things I know firsthand.

Food & hospitality

Cooking demos, restaurant life, and food that looks as good as it tastes.

Gear & outdoors

Fishing, grilling, smoking, fire cooking, and the gear that comes along, hauled by a Jeep Gladiator.

DIY & home projects

Yard, landscaping, and outdoor living builds, with tools tested the way a homeowner uses them.

Family life

Everyday moments with my wife, our two kids, and Izzie, our new golden retriever puppy, and the products that fit real family routines.

Everyday products

What I notice when I open something, try it, and put it to work.

Portrait of John Royce Pennington
John / Austin raised
Izzie, a golden retriever puppy, asleep with her head resting on a couch arm
Izzie
Our new golden retriever
John's Jeep Gladiator parked on a gravel hill
Jeep Gladiator
Hauls whatever the day calls for

A little about me

There's a lot of life behind the camera.

I was born and raised in Austin, and Central Texas is still home. My wife and I are high school sweethearts. We've been together 26 years, and we have two kids, a son who's 8 and a daughter who's 6. They're comfortable on camera too. We also just brought home Izzie, a golden retriever puppy, so the house is full of chew toys, training treats, and muddy paws right now. She's learning fetch and the basics, and puppy life is going to show up in my content.

I spent 20+ years in restaurants and hospitality and co-owned three restaurants. I've built kitchens, managed crews, fixed equipment, and kept things running when the pressure was on. I'm also EPA 608 certified, with hands-on HVAC and refrigeration training. When I talk about a tool or appliance, I've got real experience to draw from.

I've cooked live on a number of TV shows and segments, and done plenty of in-person demos. I still sell products face to face with business owners every day, and I've spent six years sourcing and selling established brands on Amazon. I know how to show what matters about a product without making it sound like a sales script.

Outside of work you'll usually find me on a yard or landscaping project, building out an outdoor space, fishing, or cooking outside: grilling, smoking, or over a fire. That's the life that shows up in my content.

Gear I already run

Makita drillsSTIHL equipmentYETI coolersOoni pizza ovenOffset smokerBenchmade knivesPENN fishing rodsHowler Bros shirtsPoncho shirtsJeep Gladiator

Work with me

Ways we can work together.

Every project is quoted for its deliverables, posting, and usage rights. Rates on request.

Content for your brand

Videos and photos you can use on your own channels or in campaigns. Each video is shot and edited for TikTok, Reels, or Shorts, with one round of revisions.

A few different angles

A pack of 3–5 videos from the same product shoot, with different hooks and demos. Good for a launch or for testing ads.

TikTok Shop & affiliate

Product-led video built for TikTok Shop, with your product linked directly in the post. I'm in the TikTok Shop Creator / Affiliate Program.

Posts on my channels

If the product fits what I do, I can share the story with my own audience too.

Usage rights

Extended licensing so you can run the content as paid ads on your channels.

Ongoing partnership

A monthly content retainer for brands that want a consistent creator voice over time.